THE SHARE-A-LIKE PROTOTYPE / 2011

The Share A-like Prototype invites reflection on our everyday Internet-based ‘sharing’ experience and on the delicate repercussions of online communication on our privacy and data ownership. It both analyses the positive and the negative effects of  interconnected societies. On one hand, social networks and search engines often take control of our personal data, digesting intimate information and re-shaping our identity by creating a faceted image of us. On the other hand, open-source platforms share free content to encourage experimentation and community skill-sharing. This project has been structured as a two-part process mirroring both sided: a open source fashion design and an interactive performance.

The designed outfit is composed of 3 layers, each translating a specific moment in the human-machine interaction process in an aethetic language. The original patterns have been uploaded on the blog, together with tutorials on how assemble the outfit themselves.

The Hardware Layer represents the material components of the machine: cables and circuits that run our interfaces,

The Connecting Layer represents the network, search engines and social networks,

The Dispersion Layer represents information: replicated, indexed and sub-divided. From the original message to online content.

The interactive performance is a physical act of sharing enacted by the performer who wears the outfit. It symbolises the action of sharing personal content in public. Over the duration of the performance the artist asked London commuters to disassemble the three layers of the outfit. As a result the unique original prototype was dissolved through the multiplicity of gestures, to symbolise the loss of control of one’s shared personal data and unique identity.

To complete the experience, commuters taking part in the performance were given the chance to register their piece on a temporary webpage, adding a nickname, e-mail address and comments on their experience.

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